CAMPAIGN
Conversion Leads / Meta Ads
Key Insights
Planning, creating, and managing campaigns through Meta ads that resonate with B2B target audiences.
When managing ads, I usually conducted A/B testing with 2 different target audiences and used various types of different ad creatives as well.
I did this to determine which ads performed the best and generated the most leads, so I can disable ads with low performance.
On this case, I disabled ads with Prospect Audience after 3 days because didn’t perform well
This is Two Kind of Sample Ads That I Use
Carousel Ads
Single Image
After testing and optimizing the campaign within 2 weeks, the campaign I ran successfully obtained 137 leads, with a CTR up to 6% on one ad, and yielded an ROAS up to 10x.
